Free YouTube SEO + GEO Audit + 90-Day Roadmap

See which YouTube videos AI shows your buyers. And whether any of them are yours.

We test the questions your buyers ask on YouTube, Google AI Overviews, Gemini and ChatGPT, then map which videos win, which channels own your category and the plan to take that ground. The plan comes as a 90-day roadmap, in priority order.

Benchmark my brand on YouTube
Rather talk now? Book a YouTube strategy call
YouTube Search AI Overviews AI Mode Gemini ChatGPT Perplexity

Certified partner of the platforms that shape AI search

  • Profound Partner
  • Reddit Partner
  • AirOps Partner

We build YouTube engines that win search, shape evaluations and give AI systems content worth citing.

What is a YouTube SEO and GEO audit?

A YouTube SEO and GEO audit measures how visible your brand is when buyers search YouTube and when AI assistants surface or cite video in your category. Foundation’s audit maps the YouTube searches, videos and channels that Google AI Overviews, AI Mode, Gemini, ChatGPT and Perplexity pull from, benchmarks your channel against three competitors, and turns the gaps into a content and optimization plan. Every audit ends with a prioritized 90-day roadmap of what to do next.

Trusted by marketing teams at

Bitly Paychex Snowflake Canva Procore Mailchimp

What’s in the audit

What does the free YouTube AI Visibility Audit include?

Four views of how video shapes discovery in your category, built on the searches and questions your buyers actually use.

Get my free YouTube audit

YouTube search demand

The terms buyers search on YouTube in your category, and how that demand compares with Google.

Volume, intent and supply gaps

Video citation map

Which videos and channels AI Overviews, Gemini and ChatGPT surface when buyers ask about your category.

Every surfaced video, logged

Channel benchmark

Your channel vs. three competitors on coverage, publishing pace, engagement, titles, chapters and transcripts.

You vs. 3 competitors

Content and optimization plan

The videos to make, the existing videos to fix and how to distribute each one so AI can find it.

Prioritized by search and AI lift
Roadmap

Then we tell you what to do about it. Every audit ships with a prioritized 90-day roadmap: the YouTube moves that matter most, in order, with the effort and expected impact of each.

  1. Days 1–30Fix titles, chapters and transcripts on videos you already have.
  2. Days 31–60Make the videos AI keeps surfacing for competitors.
  3. Days 61–90Win the searches and AI answers your category runs on.

If we work together, we re-measure monthly so you can see which videos, searches and AI answers moved.

Sample report, anonymized

What does a YouTube AI visibility report look like?

A real audit structure with the brand names removed. This is the exact view you’ll walk through with a strategist.

YouTube AI Visibility Audit: YourBrand vs. 3 competitors

Category: Mid-market expense managementBuyer questions: 120YouTube keywords: 340Videos surfaced: 38

Sample report, anonymized

YouTube search demand

41K/moGoogle, same terms: 33K

Videos AI surfaced

38Yours: 0

Supply gap

62%of high-intent searches have no strong B2B video

Your videos missing chapters

72%Transcripts missing on 58%

Share of voice in YouTube results and AI video citations

340 keywords · 120 questions
Share of voice across YouTube results and AI video citations Competitor A 38 percent, a creator channel 27 percent, Competitor B 19 percent, Your brand 4 percent. Competitor A38% Creator channel27% Competitor B19% Your brand4% 0%10%20%30%40%

A creator reviewing your competitors outranks your own channel on 31 of your top 50 terms.

What AI sends buyers to watch

By video type
Videos surfaced by type: comparisons 31%, tutorials 26%, reviews 21%, webinars and talks 12%, Shorts 6%, other 4% 38 videos surfaced
  • Comparisons31%You have none
  • Tutorials26%Competitor A owns most of these
  • Reviews21%
  • Webinars and talks12%
  • Shorts6%

Most-surfaced videos in your category

Ranked by AI and YouTube visibility
Videos most surfaced by AI assistants and YouTube search, with whether your brand appears
Video Channel Surfaced in Views Age You
“Competitor A vs Competitor B: honest review” Creator channel AIO · GEM · YT 412K 7 mo Missing
“How to automate expense approvals in 10 min” Competitor A AIO · YT 88K 1 yr Missing
“Best expense software for mid-market teams” Creator channel AIO · GPT · YT 156K 4 mo Named briefly
“NetSuite expense integration walkthrough” Competitor B GEM · YT 23K 9 mo Missing
“Expense policy best practices for CFOs” Your channel YT only 9K 2 yr Yours

What AI says, and the video behind it

Verbatim, brands anonymized
AIO“Competitor A vs Competitor B”

“Reviewers note Competitor A is faster to set up, while Competitor B offers deeper ERP integrations…”

youtube.com · Creator channelg2.com
One 14-minute creator review shapes this answer
GEM“How do I automate expense approvals?”

“Here’s a step-by-step video from Competitor A…” YourBrand not mentioned.

youtube.com · Competitor A

Top 3 YouTube moves

By expected search and AI lift
  1. Publish comparison videos against your top two rivalsAI surfaces creator comparisons for these questions. None are yours.
    High impact
  2. Add chapters, transcripts and search-led titles to your top 20 videosGives Google’s AI the structure it needs to cite them.
    Quick win
  3. Turn webinar recordings into 6-minute answer videosOne shoot becomes clips, Shorts and sales assets.
    High impact

Sample report, anonymized. Figures are illustrative of a real audit format.Prepared by Foundation · foundationinc.co
Search data first

We start with what buyers search on YouTube and ask AI, so every video has demand behind it.

Every surfaced video, listed

See exactly which videos and channels win your category today, and why.

A plan your team can film

Specific videos to make and fix, ranked by impact. No vague “post more video” advice.

Want this for your brand? Most audits are delivered within 3 business days. Get my free YouTube audit

How it works

How does the YouTube AI visibility audit work?

  1. Tell us where to look

    Your site, your YouTube channel if you have one, three competitors and the questions that matter.

  2. We map the video landscape

    We pull YouTube search demand and run your buyers’ questions across Google’s AI and the major assistants, logging every video they surface.

  3. We hand you the roadmap

    A YouTube strategist walks you through the findings and your 90-day roadmap on a 30-minute call. You keep both either way.

Most audits are delivered within 3 business days. We only use public data. No channel access needed.

Proof

Why does YouTube matter for B2B visibility in AI search?

Your buyers watch before they ever fill out a form. Google’s AI surfaces those same videos in its answers.

430K+views

Integrated program across content, Reddit and YouTube

Bitly · Link management SaaS · 12 months

How we helped Bitly become a top-cited brand in AI search

Read the case study →
27xmore social citations

YouTube and LinkedIn in Google’s AI Overviews vs. ChatGPT

Foundation Lab · 380,000 AI answers

B2B AI Discovery 2026: what 380,000 AI answers mean for CMOs

Read the research →
B2BYouTube engines

Search data first. Built for pipeline, not vanity views.

Foundation · YouTube Marketing

Inside our YouTube engine for B2B pipeline

See how we build it →

“The compounding impact has been impressive. Everything the Foundation team has built over the last year is still working for us.”

Tara RobertsonChief Marketing Officer, Bitly

“When you work with Foundation it’s like creating an extension of your team. These folks take care of you. I trust Foundation and love working with them.”

Nikki Shum-HardenHead of Marketing, Subspace (now at Apple)

New from The Lab

Google’s AI watches YouTube. ChatGPT barely does. We have the data.

We analyzed 380,000 AI answers to see where each model gets its sources. Video is where the surfaces split.

Read B2B AI Discovery 2026
  • ~7%of citations on Google’s two AI surfaces go to social domains like YouTube and LinkedIn
  • 0.3%or lower is social’s share on ChatGPT, Gemini and Claude
  • 27xthe gap between Google’s AI Overviews and ChatGPT on social citations

Request your audit

Get your free YouTube AI Visibility Audit

Four quick steps. About 90 seconds. Qualified teams can book the walkthrough with a strategist right away.

  • The videos AI and YouTube search show your buyers, and whether any are yours
  • Your channel benchmarked vs. three competitors, plus a video-by-video plan
  • A prioritized 90-day roadmap, delivered within 3 business days. Yours to keep.
Bitly’s CMO: “Everything the Foundation team has built over the last year is still working for us.”

Step 1 of 425%
Where to lookCompetitorsYour teamLast step

Where should we look?

Drop your site. We’ll find the videos AI shows your buyers and check whether any are yours.

Please use your work email. Free email domains can’t be used for the audit.

Enter your company’s website, like yourcompany.com.

Who are you up against?

Name the competitors you lose deals to most.

Add at least one competitor.

Pick the closest option.

Tell us about the team

This helps us match you with the right strategist.

Required.

Required.

Required.

Required.

Required.

Required.

How did you find us?

Last one. It helps us double down on what works.

Required.

We’ll only use this to run your audit and follow up about it. See our privacy policy.

FAQ

YouTube AI Visibility Audit FAQs

What marketing leaders usually ask before they put YouTube on the plan.

Is the YouTube audit really free?

Yes. The YouTube AI Visibility Audit is free, and you keep the report whether or not you work with Foundation.

What do we do with the results?

You get a prioritized 90-day roadmap with every audit. It ranks the YouTube moves that will matter most, in order, with the effort and expected impact of each, and a strategist walks you through it live. Run it with your own team or with us.

Which platforms do you check?

We check YouTube search, Google AI Overviews and AI Mode, Gemini, ChatGPT, Perplexity and Microsoft Copilot.

Do we need an active YouTube channel?

No. If you don’t have one yet, the audit shows the demand, the competitors you’d face and where to start.

How is this different from YouTube Analytics?

YouTube Analytics shows how your own videos perform. We show the searches and AI answers your buyers see, which videos win them and what it takes to replace them with yours.

Do you need access to our channel?

No. The audit uses public data only. Channel access is optional if you want your own analytics included.

What do you need from me?

Your website, your YouTube channel if you have one, up to three competitors, and optionally the questions you want tested.

Who is it for?

The audit is built for B2B and enterprise marketing teams whose buyers research on YouTube and Google. If you’re earlier stage, start with our research and newsletter.

Your buyers watch before they call. See what they’re watching.

Free. Audit plus a 90-day roadmap, delivered in 3 business days. Built on your buyers’ searches and the videos AI actually surfaces.

Get my free YouTube audit

Or compare all five free audits →

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