Blog Post Brief Template
Give writers a complete brief before drafting begins, including search intent, audience, angle, structure, sources, internal links, and product context.
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Give writers the context they need before the first draft
This brief helps content teams reduce rewrites by putting the strategy, reader, angle, outline, sources, examples, and product context in one document. Use it before assigning a post to an internal writer, freelancer, or agency.
Search Intent Summary
Clarify the keyword, reader problem, SERP pattern, and what the post needs to satisfy.
Reader & Angle Notes
Define who the article is for, what they already know, and the point of view the draft should take.
Suggested Structure
Give the writer a working outline with required sections, examples, FAQs, and must-answer questions.
Source & Product Inputs
Add internal links, customer notes, SME quotes, product screenshots, competitor references, and approved sources.
What the template includes
The template covers the full brief, from the business reason for the article to the details a writer needs to produce a useful draft.
Who This Template Is For
Content managers, SEO strategists, editors, agencies, and marketing teams assigning blog posts to writers and trying to reduce avoidable revisions.
How To Use It
Fill in the reader, intent, and angle sections before writing the outline. Add sources and internal context while the brief is still being built, then send the finished brief with examples of what a strong draft should include.
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