Template Hub Content Video Script Writing Framework (B2B)
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Video Script Writing Framework (B2B)

Write tighter B2B video scripts with a pre-production brief, timing guide, hook formulas, problem framing, solution narrative, and CTA structure.

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What's Inside

Turn a B2B video idea into a structured script.

The framework walks you from goal and audience clarity into a timed script structure, so every video has a sharper opening, clearer problem, stronger proof, and cleaner next step.

Pre-production brief

Clarify the video goal, audience, awareness stage, channel, runtime, tone, message, proof points, and CTA before drafting.

Hook formulas

Choose from question, bold statement, status quo challenge, pain, empathy, or curiosity hooks built for fast attention.

Timed script structure

Use runtime guidance to balance hook, problem, solution, and CTA without spending too long on setup.

Channel fit

Match script length and structure to LinkedIn ads, organic posts, website explainers, sales outreach, YouTube, or webinar intros.

Template sections

The template separates video strategy from scriptwriting so teams can align on the message first, then draft a video that fits the channel and audience.

01 Pre-production brief
Define the video title, goal, target audience, awareness stage, distribution channel, runtime, tone, key message, proof, and CTA.
02 Video length guide
Compare ideal lengths for LinkedIn ads, organic posts, homepage videos, product explainers, sales outreach, YouTube, and webinars.
03 Hook section
Write the opening line using proven formulas and check whether it earns attention in the first few seconds.
04 Problem section
Frame the viewer’s pain in language they recognize before introducing the solution.
05 Solution section
Explain the product, idea, or method with enough specificity to make the video useful rather than vague.
06 Proof section
Add customer evidence, metrics, examples, or credibility signals that support the claim.
07 CTA section
Close with one clear next action that fits the viewer’s stage and the channel.
08 Read-aloud review
Use timing prompts to test the script at a natural speaking pace and cut anything that slows the video down.

Who This Template Is For

B2B marketers, product marketers, founders, video producers, and agencies creating explainer videos, product videos, LinkedIn scripts, sales videos, or YouTube content.

How To Use It

Fill out the pre-production brief first. Choose a hook type, draft each script block in order, read the script aloud against the timing guide, then revise for clarity, proof, and a single CTA.

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