SEO Google Sheets #58

Technical SEO Audit Checklist

Run a 100-point site health audit across crawlability, architecture, Core Web Vitals, mobile UX, schema, canonicals, internal links, HTTPS, and hreflang.

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What's Inside

Audit technical SEO issues category by category

This checklist gives technical SEO work a clear audit structure. Each category includes checks, how-to-review guidance, tools, status dropdowns, and notes, with a dashboard that summarizes pass, fail, N/A, and category scores.

Audit dashboard

Track site details and score summaries by category so stakeholders can see where technical risk is concentrated.

100-point category checklists

Review crawlability, architecture, page speed, mobile UX, on-page elements, schema, canonicalization, links, security, and international setup.

How-to-check guidance

Each item includes the recommended review method and tools, such as GSC, Screaming Frog, PageSpeed Insights, Rich Results Test, or browser DevTools.

Recommendations tracker

Turn audit findings into prioritized fixes with category, priority, effort, owner, target date, and status.

Audit Sections

The workbook separates every major technical SEO area into its own tab so auditors can work systematically and roll findings into one recommendations tracker.

01 Dashboard

Enter the domain, auditor, and audit date, then review score summaries across all audit categories.

02 Crawlability and Indexation

Check robots.txt, sitemaps, indexability, crawl errors, blocked resources, and search engine access.

03 Site Architecture and URLs

Review URL protocol, trailing slash consistency, redirects, depth, clean structure, and duplicate URL patterns.

04 Page Speed and Core Web Vitals

Audit LCP, CLS, INP, server response, image optimization, scripts, caching, and performance blockers.

05 Mobile and UX

Check viewport setup, mobile usability, interstitials, responsive behavior, tap targets, and accessibility basics.

06 Structured Data and Schema

Validate Organization, Article, Product, FAQ, Breadcrumb, and other schema implementation details.

07 Canonicalization and Duplication

Review self-referencing canonicals, duplicate pages, parameter handling, pagination, and thin content risk.

08 Recommendations

Convert failed checks into prioritized fixes with owners, dates, effort levels, and implementation status.

Who This Template Is For

SEO specialists, technical marketers, agencies, and in-house teams auditing websites before migrations, redesigns, growth campaigns, or SEO retainers.

How To Use It

Start on the Dashboard, then work through each category tab using the status dropdowns and notes fields. Move failed or high-risk findings into the Recommendations tab with an owner and target date.