Welcome to Volume 126
We celebrate brilliant women all over the world, who work hard every day to become and do better. We salute your extraordinary accomplishments, courage and resilience in the face of adversity, and the kindness and compassion you have for those around you.
Happy International Women’s Day 🏆🏆🏆.
In this week’s newsletter, we cover:
- Hubspot’s ChatSpot.ai roll-out
- How 5 brands use the 4Es framework to create ridiculously good content
- And more
Let’s jump in.
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Hubspot Rolls Out ChatSpot.ai
Early this week, Hubspot launched ChatSpot.ai in public alpha to help users get things done in a more natural and conversational way.
The conversational CRM chatbot will add contacts and companies to HubSpot CRM on the user’s behalf, create custom reports related to marketing, sales, and customer service, and write professional and effective sales emails that are personalized to the recipient.
Hubspot also rolled out a content assistant in private beta to help marketing and sales teams easily come up with ideas, create copy, and share high-quality content faster.
The tool is designed to improve content marketing workflows, generate blog post ideas and outlines, and write blog posts, landing pages, knowledge-base articles, and other content.
Offering AI-powered tools gives Hubspot a competitive advantage, as its competitors have yet to offer similar services. AI can also create new revenue streams for Hubspot. The company can charge premium prices or upsell to customers who need these features, or a more advanced version of the feature, just like OpenAI did for ChatGPT.
The move will also improve the user experience, giving them a way to automate repetitive CRM tasks to improve the accuracy and speed of tasks.
Hubspot’s investment in AI is only the beginning of many more to come in the SaaS industry. In the coming months, more SaaS companies will roll out AI-powered solutions, especially with OpenAI launching an API to make ChatGPT available to enterprise customers. There’s no doubt that many companies will find a way to leverage the technology for their own use cases.
Become an Insider today to access the full BRICK report, exclusive B2B SaaS growth, SEO, & content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
How 5 Brands Use The 4Es Framework To Create Ridiculously Good Content
Let’s be honest: Standing out in a crowded marketplace is tough.
Even with the assistance of generative AI tools, it can be difficult to create content that cuts through the noise and provides real value to your audience. However, with the right framework, you can increase engagement and product signups.
The 4Es framework helps you create content that captures your audience’s attention and establishes a strong connection and lasting relationship with them.
Our latest piece shows you how to incorporate the 4Es framework into your content strategy, creation, and distribution processes. You’ll discover what the four Es of content are, the role they play in content marketing, and actionable tips for using the framework. We’ll even provide examples from real brands to illustrate how effective they can be.
Learn how 5 SaaS brands Use The 4Es of Content Framework here
B2B NEWS YOU SHOULD KNOW:
💲 Spotify is making significant changes to its podcaster tools, including Anchor, to provide creators with a single platform to manage their podcasting activities. It also partnered with Patreon to provide creators with more options to expand their creative businesses.
🚀 Qualtrics has received a buyout offer of $12.4 billion from Silver Lake in collaboration with Canada’s largest public pension plan. This proposal is expected to result in the biggest take-private deal of this year.
🤳🏽ChatGPT is coming to Slack. Salesforce has partnered with OpenAI to integrate generative AI into its products, including Slack.
BRAIN FOOD OF THE WEEK:
Marketing is applied psychology.
From every tweet to every ad, and every word in between, the most successful marketers understand the power of psychology and apply it to their work. The best marketers are students of psychology, and they use this knowledge to create compelling campaigns that resonate with their audiences.
Ross dives deep into how to pair psychology with marketing to drive meaningful results for your brand. He breaks down 10+ ways to use psychology triggers to sell more.
You can listen to the full episode here.
HIRING BRILLIANT B2B MARKETERS:
TWITTER THREAD OF THE WEEK:
16 concepts marketers need to know by Katelyn Bourgoin
LINKEDIN POST OF THE WEEK:
Should we write a blog on this topic? by Michaela Mendes
NICE FINDS YOU SHOULD BINGE
- What Is SaaS Marketing? Everything You Should Know by Enzo Carletti
- 7 Productivity Tools & Resources To Give You More Time In Your Day by Ross Simmonds
- How “Search by Name” Became LinkedIn’s Hidden Growth Driver by Ethan Crump
WHAT WE’RE WIRED INTO THIS WEEK 🎧:
How to Use Psychology Triggers in Marketing (Create Like the Greats Podcast)
This charcuterie board of insights is brought to you by me, Jessica Tee O. ✌🏾!