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Welcome to Volume 176 👋
Is it a bird, is it a plane? No, it’s Thursday!
In this week’s newsletter, we cover:
- 🌊 How Algolia 4X’d Its Worth in Two Years.
- 👀 What’s the Latest in B2B SaaS This week?
- 🧠 This Week’s Brain Food.
- ➕ The Best Content across the Web.
Let’s get into it.
The Prompt Swipe File: Over 100+ ChatGPT Prompts for Marketers and Creators
In the last year, a new friend has joined marketing teams in B2B SaaS: Generative AI. Sure, plenty of brands don’t publicly state that they use it, but our recent survey found that nearly 84% of marketers use tools like ChatGPT on a daily basis.
It’s the marketers who build up the most experience with AI — who become true power users — that will stand out from the rest of the pack and we’ve got a resource to help you join that upper echelon.
Our AI Marketing Prompt Swipe File is a comprehensive list of over 100 inputs to help you make the most out of powerful tools like ChatGPT, Jasper, and Copilot. These are tried and tested prompts that you can use for:
- Content and campaign planning
- Podcast and video marketing
- Landing and webpage copy
- Email marketing
- Thought leadership
B2B SAAS NEWS
Algolia’s Meteoric Rise: Charting the Path to a Multi-Billion Dollar Valuation
This search bar is worth over $2 billion.
It’s the main product of Algolia, a company that makes it easy to build high-quality search into your website.
So why’s it worth so much?
Well, it’s been a long road. In the beginning, the founders floundered to find funding but turned those struggles into strengths by turning a low-priced toolkit into a subscription-based API service.
That charted Algolia’s future path, but it didn’t make success certain. Instead, Algolia had to partner with the right companies to accelerate their growth — not just take any investment capital indiscriminately.
Then, they invested in AI. This move pushed them into a position where they could catch future trends while constantly innovating. At the same time, their industry grew in general; they stayed at the head of industry trends and diversified their sales funnel to take in different ICPs.
All that added up to the explosive growth we’re seeing today.
Introducing Foundation’s AI Marketing Console
A few years ago, if someone said that mastering a single SaaS tool could save you 500+ work hours every year, make you a better creator, and increase your chances of landing a leadership position, you’d probably laugh them out of the room. Well, no one’s laughing now.
Generative AI is projected to add billions of dollars to the marketing industry in productivity savings alone, and the vast majority of professionals in our industry are incorporating AI this year.
Like all emerging technologies, there’s a huge advantage to moving quickly. Experimentation and research are key to building the skills you need to stay ahead. Unfortunately, these are also time-intensive processes.
That’s why we’re excited to announce the release of the AI Marketing Console.
With the AI Marketing Console, you get an arsenal of 130+ battle-tested ChatGPT prompts to help you create everything from landing pages and email drip campaigns to reports and customer research.
Plus, you’ll get exclusive access to the following:
- A visual AI toolkit with 20+ video walkthroughs
- Two keynote presentations on the state of AI in marketing
- An AI content evaluation checklist to level up your outputs
Get full access to the AI Marketing Console, and start building your AI skills now!
If you want more information on why we’ve created this offering, check out this video from Ross!
👀 What’s the Latest in B2B SaaS This Week? 👀
- OpenAI’s ChatGPT now has the ability to remember information.
- LangChain, an open-source AI software company, already has a waitlist of 80,000 users.
- Low conversion rates and brand safety concerns are making SMBs unwilling to advertise on X.
- A digital advertising nonprofit released a study identifying several challenges with Google’s Privacy Sandbox.
- Bluesky and Mastodon users are struggling with how to connect the two decentralized social networks.
- Jeff Bezos sold $4 billion in Amazon stock.
📩 The Ultimate Guide to Content Distribution 📩
If you’ve followed Foundation long enough, you know there’s one thing we always preach:
D.R.E.A.M. — Distribution Rules Everything Around Me
It’s easy to forget about the critical role distribution plays in connecting your target audience to your content — from sales posts on LinkedIn to community hubs like Reddit and Quora. That’s why we’re bringing back this gem from Ross.
In this comprehensive guide, you’ll learn how to do the following:
- Master the art of leveraging owned, earned, and paid channels for maximum reach.
- Discover strategies to stand out in the content overload and effectively connect with your target audience.
- Gain actionable insights on choosing the right distribution channels to boost brand awareness and drive conversions.
Check out Ross’s Ultimate Guide to Content Distribution, and transform your content to engage your audience and grow your business!
🧠This Week’s Brain Food 🧠
Small errors matter.
- On a single Excel sheet, bankers for Norway’s sovereign wealth fund inputted November 1, 2022, instead of December 1.
- On one analyst’s report at Lyft, a 50 grew an extra 0 to become 500.
- A consultant typed the wrong specs for a bridge part.
All of these are mistakes anybody could make, but they can have catastrophic consequences.
- The first one cost Norway $92 million.
- The second caused a wild 60% spike in Lyft’s stock price.
- The third only cost the city of Seattle $2 million — practically a bargain by comparison!
The point is that errors happen. When they do, it’s rarely the fault of the person making the mistake. Instead, the responsibility rests on the systems around them. They’re the ones that should catch those mistakes.
If you’ve been at the center of such a mistake — hopefully nothing as costly as these examples — you have the perfect vision of why that mistake happened. Don’t be afraid to speak up and offer feedback to the people you work with about how to improve the systems that allow these mistakes.
If you know someone who’s been the center of attention because of a clerical error like this, make sure to support them. Even if they already know it isn’t their fault, it sure can’t feel good.
That’s how to make sure that it doesn’t happen again.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🏅Twitter/X Thread of the Week
eBay accidentally stopped bidding on $20m of branded keyword searches by Ian Barnard
🎖️ LinkedIn Post of the Week
Steal my tested marketing recovery framework by Jess Joyce
🤳🏽 Nice finds You Should Binge
- We Tested Google’s Gemini chatbot — Here’s How it Performed | TechCrunch
- Here’s the Thing AI Just Can’t Do | Wired
- Start-ups are worried about the EU’s Big Tech crackdown | Financial Times
- How to avoid Apple fees on Meta advertising | Search Engine Land
🎧 What We’re Wired into This Week
This marvellous marketing medley is brought to you by me, Chris Meabe.
If you have any feedback, suggestions, or ideas you want to see in this newsletter, feel free to email me at chris.meabe@foundationinc.co. We’re always looking for ways to improve and make sure you receive the best B2B SaaS marketing resources.
Have a great week(end), and stay safe.
