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Article's Content
Welcome to Volume 134 👋🏽
Happy Thursday!
In this week’s email, we cover:
- 🤯 How AI is changing content marketing workflows.
- 🚀 How to create an Enterprise SEO strategy.
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web and job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds and Tamara Dworetz chat about leading creative genius on the Create Like the Greats podcast.
AI
How AI Is Changing Content Marketing Workflows
Generative AI tools are like the Ironman suit or vibranium in the world of Wakanda. They are here to elevate and speed up content creation, not replace you or put you out of a job.
But AI tools’ output is only as effective as the person prompting it.
If your writing skills are mediocre, for example, AI won’t make you better; it will only help you create more mediocre content faster. But if you have exceptional creator skills, you can use generative AI tools to create better content and achieve your goals faster.
So, how do you incorporate AI into your workflow and elevate your content marketing?
Ross Simmonds breaks it all down in his latest Whiteboard Friday, where he shows you why you should evolve from the old way to the new way of content creation: leveraging AI tools.
SAAS SEO
How to Create An Enterprise SEO Strategy
Enterprise SEO helps large and fast-growing companies expand their organic reach and potentially win customers.
These businesses often have more complex websites with a lot of content and pages; optimizing all of this content can be challenging and time-consuming. Having a dedicated enterprise SEO strategy helps you know where to focus your efforts, so you can get the most ROI from your content marketing efforts.
My colleague, Ethan, wrote an in-depth piece on Enterprise SEO where he covers what it means, why it matters, and how to develop a winning strategy.
Become an Insider today to access the full BRICK report which covers, exclusive B2B SaaS growth, SEO, content case studies, and other resources.
The BRICK report is a goldmine for C-suite executives and marketers.
We cover critical issues such as the importance of product vs. brand, the impact of social media channels on revenue, and the relationship between blog posts and traffic. The full report is only available to Lab Insiders.
👀 What’s the Latest in B2B SaaS This Week?
🚀 You don’t need passwords to log into your Google account anymore. Google is rolling out passkeys to all users worldwide to improve security and the user experience.
🗣️ LinkedIn is using AI to help content creators amplify their work and gather user advice.
🔥 Have you registered for MozCon yet? Ross Simmonds and other industry experts will be speaking at the conference. You surely don’t want to miss out!
🧠 This Week’s Brain Food
How can you ensure that productivity is your organization’s top priority?
One trick that has worked wonders for our team is to schedule specific blocks of time on our calendars for different tasks we need to accomplish.
We even have a catchy acronym for it: CREAM, which stands for “Calendar Rules Everything Around Me.”
Using our calendars to plan out everything from small activities like drinking enough water to larger projects like researching case studies or writing social media posts, helps us stay focused on important tasks. Plus, it’s a great way to keep track of our progress and remind ourselves what we need to do next.
If you want to boost productivity within your organization, why not try this technique?
Block out time on your calendar for each task or project, and use your calendar as a tool to stay organized and motivated. Trust me, it’s a simple but effective way to get more done and achieve your goals.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
50 Marketing Threads That Will Teach You More Than Any Marketing Class by Alex Garcia
🎖️ LinkedIn Post of the Week
Not all “influencers” have millions of followers by Nicole Jackson
🤳🏽 Nice Finds You Should Binge
- Why API Documentation Is Content Marketing Gold by Ross Simmonds
- 100+ Marketing Experts To Follow On Twitter (2022) by Foundation Team
- A Guide to Prompting AI (for what it is worth) by Ethan Mollick
🎧 What We’re Wired Into This Week:
How to create memorable content – David Gerhardt, Todd Clouser, and Obaid Durrani
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
