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Welcome to Volume 141 👋🏽
Happy Thursday!
In this week’s email, we cover:
- 🚀 How two tools became e-signature leaders
- 🧐 How to create a marketing plan in 30 minutes
- 👀 What’s the latest in B2B SaaS this week?
- 🧠 This week’s brain food.
- ➕ The best content across the web, plus job vacancies to consider.
Let’s dive in.
🎧 Listen to Ross Simmonds talk about how to build your brand through experimentation on the latest Create Like the Greats episode.
SAAS CASE STUDY
🚀 How two tools became e-signature leaders
The electronic signature market is growing at an impressive rate, with experts predicting that it will surpass 35 billion U.S. dollars by 2029.
Right now, there are currently 325 e-signature platforms listed on G2, with leaders like DocuSign, Dropbox Sign, PandaDoc, and signNow dominating the market due to their popularity and strong market presence.
I wrote a case study that compares two of these leaders, DocuSign and PandaDoc, analyzing a similar content marketing strategy they used to become billion-dollar companies. The piece also includes actionable tips that you can use to improve your own marketing engine. So, if you’re curious to learn how they became leaders, check it out.
CONTENT MARKETING PLAN
🧐 How to create a content marketing plan in 30 minutes
Imagine trying to explore a new place without using Google Maps or a compass to guide you. It’s quite similar to creating a whole year’s worth of content without a solid plan in place. Sure, you might eventually reach your destination, but it’ll take much longer than if you had a reliable guide. That’s why having a content plan is absolutely necessary.
Thankfully, Ross Simmonds and Semrush have joined forces to offer you a crash course on developing a content marketing plan for an entire year in 30 minutes. Ross shares proven techniques and strategies to help you create a well-crafted plan aligned with your goals.
If you’re looking to take your content marketing efforts to the next level and achieve outstanding results, I highly recommend checking out the full course. You’ll love it.
👀 What’s the Latest in B2B SaaS This Week?
Beehiiv, a Substack competitor, just raised $12.5 million in funding to improve its product, bring on more writers, and generate more revenue.
Dropbox is introducing a $50 million fund for AI projects and launching two AI-powered features to help you find information and get quick insights from your files.
Patreon is launching free membership tiers, and creators can now sell digital products directly to their subscribers.
Otter.ai is launching Otter Chat, an AI chatbot that joins meetings and helps users with follow-up tasks by providing feedback and generating meeting-specific content.
Want to sponsor our next issue? Reply to this email, and we’ll share how you can reach more SaaS founders and marketers today.
🧠 This Week’s Brain Food
Impostor Syndrome is a common experience among high achievers.
It’s that nagging feeling that strikes when you have an opportunity to showcase your expertise or when you receive recognition for a significant achievement. You start doubting your abilities and worry that others will discover you’re not as capable as they think.
Interestingly, success doesn’t make this feeling go away; you just get better at ignoring it. Here are three practical ways to deal with impostor syndrome:
Reach out to someone who can give you a boost
It could be a close friend, your partner, or even a mentor who knows how amazing you truly are. When those self-doubts start creeping in, they’ll be there to remind you of your greatness and squash those negative thoughts.
Create your own personal hype file
This is like a secret stash of compliments and testimonials from happy customers or people you’ve helped in the past. Whenever impostor syndrome strikes, just open up that file and read those kind words out loud. Trust me, it’s an instant confidence booster!
Keep track of your wins, losses, and lessons learned
Write them down, my friend! When you can see your progress and reflect on how far you’ve come, it’s a game-changer. It keeps you from getting too comfortable, and it also helps you conquer that fear of failure. Plus, when you realize the positive impact you’ve had on others and how you’ve grown, it gives you the motivation to keep pushing forward.
🏆 Hiring Brilliant B2B Marketers
🏅 Twitter Thread of the Week
Tell me how many years of marketing experience you have without telling me how many years of marketing experience you have by Brooklin Nash
🎖️ LinkedIn Post of the Week
Create a distribution strategy that embraces channel-user fit and content-user fit by Ross Simmonds
🤳🏽 Nice Finds You Should Binge
- Why content distribution is more important than ever before by Chris Meabe
- How to prepare your brand for upcoming AI features in Search by Lily Ray
- Steal Confluent’s $6.5B+ technical content marketing playbook by Jessica Tee
- If content is king, experience is queen by Ashley Liddell
🎧 What We’re Wired Into This Week:
How to build your brand through experimentation
This charcuterie board of insights is brought to you by me, Jessica Tee O.O ✌🏾!
If you have any feedback, suggestions, or ideas to include in this newsletter, please let us know by replying to this email. We’re always looking for ways to improve and make sure you’re getting the best B2B SaaS marketing resources.
Have a great week(end) and stay safe!
