Foundation continues to grow.
Our vision for changing the world of B2B marketing feels like it’s just getting started. Every day we have the opportunity to collaborate with some of the worlds most ambitious B2B brands ranging from up and coming startups to some of the fastest growing SaaS brands in the world.
Create content that shapes culture.
In B2B, the idea of telling stories is often seen as an afterthought and unnecessary effort. The sentiment in many boardrooms has forever been that if you create a good product and have a good sales team — that’s enough for your brand to win.
You can wine them.
You can dine them.
You can go to a golf course and close them.
But as the pandemic has shown us; the ways of doing business in the past are not a great indicator of what business will be like in the future. Content has become more important than ever as multimillion dollar deals are being done over Zoom and email.
We’re excited to announce that Melanie Deziel will be joining Foundation as the Director Of Content. Melanie will be directing the content marketing efforts associated with both Foundation clients and the stories published in Foundation Labs.
Melanie has been on a mission to share journalistic practices and strategies with brands to help them compete. As a Bestselling Author with the book “The Content Fuel Framework”, Melanie is the perfect candidate for guiding content creativity, storytelling, planning and strategy.